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Impression Management

  • Writer: Dr. Brian Van Brunt
    Dr. Brian Van Brunt
  • Nov 18, 2025
  • 4 min read

Updated: Jan 3


Women in red marching in a Mardi Gras parade.

If you’ve ever watched your own interview recording and thought, “Wow, I basically asked the same question five times,” I have good news: that might have been your best clinical move of the day.


One of the most underrated tools in threat assessment interviewing is intentional repetition, asking the same question in different ways at different points in the conversation. Not because we’re trying to play “Gotcha!” attorney, but because humans are complicated, guarded, impression-managing creatures. The first answer is often the résumé version. The third answer, 40 minutes later, is where the real data lives.


Take a simple example: you’re trying to assess grievance and perseveration. Early in the interview, when the subject is still stiff and sizing you up, you ask something broad like, “What’s your typical reaction when someone disappoints you?” You get the classic tough-guy answer: “I don’t care. I only need me. I don’t care what other people think. They don’t matter to me.” On paper, that sounds very self-contained and emotionally unbothered. In real life, your clinical Spidey-sense quietly whispers, “Mm, maybe not.” So you tuck that answer away, not as “truth” but as data point 1: guarded/faking good/please don’t think I’m volatile.


You keep building rapport. You ask about work, relationships, and specific situations. Thirty minutes later, you come at the same theme from a different angle: “When you asked your partner to help you, and she said she forgot, what’s your reaction to that?” Now he’s more animated, caught up in an actual memory rather than a hypothetical. This time you get: “It pisses me off. Like what I asked isn’t important enough for her to remember.” That’s data point 2: actual emotional experience, tied to a concrete example. Same topic, different answer.


At this point, you’ve got options. You can quietly note the inconsistency and move on, storing it in your mental file labeled “reactivity to perceived disrespect.” Or, depending on the purpose of the interview, you can bring that dissonance gently into the light. You might say, “You said earlier that you don’t care when someone disappoints you, but here you are sharing that this really pisses you off. Help me understand the difference.” That is a deceptively simple sentence that does at least three things: it tests his tolerance for being confronted, it invites him to reconcile his own story, and it gives you a front-row seat to how he handles being called out.


Of course, you’ve also just laid bare a clear inconsistency. If you want to see how he responds when he feels challenged, you can leave the question standing just as it is and watch. Does he get defensive? Does he blame you for twisting his words? Does he pause, reflect, and adjust? Each reaction tells you something important about escalation risk and conflict style. If, on the other hand, you’re trying to minimize threat and help him save face while still getting honest data, you might soften the frame: “You said earlier that you don’t care when someone disappoints you, but here you’re saying this really pisses you off. That makes sense to me. Earlier, we were talking in a vague, abstract way, and now I’m asking about a specific situation. How do you see it?” Now you’re giving him a graceful off-ramp: it’s not “you lied,” it’s “context changed.”


This is the part people hate to hear, but everything you do next depends on that response. Threat assessment interviewing is less a script and more a branching tree. If he says, “Well, yeah, I guess that’s true. I didn’t really know what you were asking before, but when you brought her up, I was pissed,” you’ve just learned that he can tolerate mild confrontation, admit emotional reactivity, and differentiate between abstract posturing and real-life feeling. That’s a lot of information from one little inconsistency. It also gives you a chance to normalize and name what’s happening: “Thank you for that. And listen, you’re here for a mandated assessment. It makes complete sense that you’d be careful about saying anything that makes you look like a hothead or someone who flies off the handle when they don’t get their way. I get that.”


What you’ve just done, in a calm, non-judgy way, is introduce the idea of impression management and “faking good.” Faking good is what we all do when there’s a downside to revealing our flaws: we sand off the sharp edges, clean up the mess, and present the “hireable” or “not-suspension-worthy” version of ourselves. In threat assessment, that might look like downplaying anger, jealousy, intoxication, or weapon fixation. Its cousin, “faking bad,” shows up in situations where there’s a benefit to looking more impaired or distressed than you really are, think disability evaluations, court cases, or someone desperate to prove they’re unfit for work. Both are about manipulating the narrative for perceived gain; neither makes the person evil. It just makes them human under pressure.


Asking the same question multiple times in different ways, at different points, is a very gentle stress test for these dynamics. When the answers line up across time and wording, your confidence in their validity goes up a notch. “No, I haven’t thought about hurting anyone,” said three times, in three different forms, with the same tone and detail, is more reassuring than a single crisp denial at minute five. When the answers don’t line up, that’s not automatically proof of deception; it’s a doorway. It tells you, “There’s something here worth understanding.” Maybe the first answer was aspirational (“I want to be the kind of person who doesn’t care what others think”). Maybe the later answer reveals the actual, messy emotional life that shows up when someone feels disrespected. Maybe the inconsistency itself shows how he responds when his story about himself is challenged.


The key is that you’re not playing courtroom drama. You’re not slamming down your notes and shouting, “Aha! On page three, you said you don’t care, but now you say you’re mad! Which is it?” You’re using repetition as a flashlight, not a weapon. You’re looping back to themes that matter: anger, humiliation, rejection, revenge, despair, and checking whether the story holds steady as the interview warms up. When it does, your threat formulation gets stronger. When it doesn’t, you don’t just catch someone “lying”; you discover where their self-protective armor and their actual emotional life don’t quite match, and that, in this work, is often where the real risk and the real opportunity for intervention live.

 
 
 

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Behavioral Threat Assessment and Management Institute

Brian Van Brunt | brian@dprep.com​​

Bethany Smith | bethany@dprep.com

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